Andy Snow-Ellis is a visionary brand creator and storyteller, combining deep strategic thinking with empathy and craft to deliver bold results.

Andy has over 20 years of experience in creative direction and brand strategy across various sectors, with a particular focus on luxury hospitality, destination real estate, and superyachting. 

As one of the founding partners of Futurecity, he gained a reputation for integrating the arts into corporate brand strategy, consistently delivering innovative solutions inspired by the subtle power of art and culture. Later, as the founder of the integrated creative agency February London, Andy directed award-winning creative for renowned brands such as Cisco, Camper & Nicholsons, Waldorf Astoria Hotels & Resorts, Guerlain Spa, Inter IKEA, The FA, and Gillette. 

Recognising the need for stronger collaboration with clients and the desire to provide more value than the traditional creative agency model, he established Your Brand Matters – a network of creative collaborators working remotely. This approach ensured high-quality creative thinking and execution, with an emphasis on agility, responsiveness, and effective budget management for clients, including Hill Robinson, Moravia Yachting, Thanda Island, Coco Privé, Dukley and VistaJet. 

As Chief Strategy Officer at CDR, Andy brings the same passionate attention to detail and storytelling to both our brand and those of our clients through the CDR Labs strategic team.