Lauren Rosser shapes the voice of CDR through strategic messaging and brand clarity.

Expertise:

Brand Expression, Content Strategy, Digital Media

Lauren brings the rare ability to find the true story behind an organisation, and the craft to make it impossible to ignore.

Her background spans nearly three decades across journalism, editorial direction, public relations, and strategic communications. She began as a journalist in Australia, advancing through editorial leadership before moving into PR, brand strategy, and content direction for organisations operating at the highest levels of the superyacht and luxury industries – building internal and external strategies from the ground up, and creating the messaging frameworks, tone of voice guidelines, and content strategies that gave organisations a clear and consistent voice.

At CDR, she leads the messaging and content strategy practice – defining the voice of CDR, its positioning, and everything it puts into the world. A career spent working with some of the world’s most discerning brands and audiences has given her a precise understanding of who CDR serves, and what it takes to speak to them in a way that lands.